What You Will Learn

• Answers to your sales questions.
• How to create a game plan for selling in the Payroll & HR Market.
• How to build and market your payroll service company.
• How to use marketing to distinguish yourself from your competition.

Program Level Requirements

• This program is at an intermediate level.
• Attendees should have sales experience and a base knowledge of marketing.
• We encourage attendees to come with sales and marketing ideas to share.

Continuing Professional Education

• Hours of CPE credit will be offered through Group Live Presentations.
• 10 CPE credit hours are offered (Marketing) for a fee of $25 per person.
• 5.5 RCH credit hours are offered for a fee of $10 per person.
• Simply indicate that you would like CPE or RCH credit hours on the online registration form and submit payment.

Schedule

Thursday, February 28

8:00am – 9:00am	Registration
9:00am – 9:05am	Meeting Welcome – Charles J. Wolf, CEO, Payroll Network, Inc.
9:05am – 10:30am	Gitomer on Sales Answers – Jeffery Gitomer, Buy Gitomer, Inc.
10:30am – 10:45am	Break
10:45am – 12:00pm	Gitomer on Sales Answers – Jeffery Gitomer, Buy Gitomer, Inc.
12:00pm – 1:30pm	Lunch, Sponsored by Payroll Associates
1:30pm – 3:30pm	The Game Plan for Successful Selling in the Payroll and HR Market – Dennis Pate, Founder, Top Line Tactics, Sponsored by Execupay
3:30pm – 3:45pm	Break, Sponsored by Cachet Banq
3:45pm – 5:00pm	Breakout Session by Size of Sales Staff
6:00pm – 7:00pm	Reception, Sponsored by HRAnswerLink, Inc.

Friday, February 29

9:00am – 9:05am	Welcome – Charles J. Wolf, CEO, Payroll Network, Inc.
9:05am – 10:15am	DRIP Marketing: How to Market Your Payroll Service Without Getting Soaked – Glenn Fallavollita, CEO, MyMarketingPartner
10:15am – 10:30am	Break
10:30am – 12:00pm	Blah Blah Blah: How to Make Your Marketing Anything But Boring – Terri Langhans, COE, Blah Blah Blah Etc., Inc., Sponsored by Biz Actions
12:00pm – 1:30pm	Lunch
1:30pm – 2:45pm	Blah Blah Blah: How to Make Your Marketing Anything But Boring, cont. – Terri Langhans, COE, Blah Blah Blah Etc., Inc.
2:45pm – 3:00pm	Break
3:00pm – 4:00pm	Open Discussion